What term refers to the proprietary name for a medication?

The term that refers to the proprietary name for a medication is indeed associated with both "Trade name" and "Brand name." These terms are often used interchangeably in the pharmaceutical industry. A proprietary name is the name given by a manufacturer to a pharmaceutical product and is typically trademarked. This name is used to distinguish the medication from other products and to market it under a specific branding strategy. The trade name or brand name is recognized by consumers and healthcare professionals, and it often reflects the company's branding and marketing efforts.

In contrast, the generic name refers to the chemical compound or the active ingredient in the medication, which is not protected by a trademark. The chemical name is a more precise description of the molecule's structure and can be much longer and more complex. Therefore, "Trade name" or "Brand name" correctly identifies the proprietary aspect of a medication, emphasizing its marketing identity in the healthcare landscape.